Use of Theory in Framework Development

Workshop on Scientific Method of Literature Review Analysis and Conceptual Design

Prof. Dr. Rohaizat Bin Baharun (AMIM, MIMM, MANZN)

Professor of Marketing
Azman Hashim International Business School (AHIBS)
Universiti Teknologi Malaysia (UTM), Malaysia.



  • Finished Ph.D. in 29 months from Stirling, Scotland, UK
  • Won 5 Best Papers in International Seminars
  • First Malaysia Chapter for World Neuromarketing
  • Listed in Who’s Who in the World by Marquis, USA.
  • Two Ph.D. students won best Ph.D. students at UTM’s Convo
  • 2000 outstanding intellectuals of the 21 century by IBC Cambridge, UK.
  • Examiner for more than 100 Ph.D. and DBA included universities from Australia, Pakistan, and India

Headline of the Workshop

√    Designing Conceptual Model
√    Different between Conceptual and Hypothesised Model
√    Criteria for Moderating and Mediating Variables
√    Viva Evaluation on Moderating and Mediating Variables
√    Mini Conceptual Presentation by Participant at the end of Workshop



English is the Medium of instruction of this workshop.

Attraction of the Course

  • Face to face interaction with the speaker
  • Very suitable for young research scholars
  • Understanding the role of mediating and moderating role
  • Understanding the role of theory in research



Certificate and helping material will be provided.

Who should participate?

  • Academicians
  • Researchers
  • Scholars
  • Consultants
  • Postgraduate students
  • Undergraduate students

Important Dates

Workshop Date: November 17, 2018
Time: 10:00 pm – 04:00 pm
Registration Deadline: November 13, 2018
Early Bird Registration: Before November 08, 2018



Registration Details

Normal Fee: RM 189

Early Bird Fee:  RM 169  –  (Before November 08, 2018)


Kindly pay the workshop fee to the following account:
Account Number (CIMB): 8 6 0 3 0 5 8 1 0 4
Account Name: Scientia Academia

1. Please submit/upload the payment receipt while filling up the registration form.

2. Only paid participants will be entertained on first come first serve basis (Limited seats).


Terms and Conditions:

1) Participants are required to bring own laptop for this workshop (if needed).
2) Fees must be fully paid before commencement of the workshop.
3) All payments are non-refundable and non-transferable.
4) The organizer reserves the right to alter or change the program due to unforeseen circumstances. Registered participants will be informed of any changes.
5) The organizer will not be responsible for the arrangement of participant’s transportation and accommodation.
6) By registering, the participant agrees to the terms and conditions stated above.



M. Wasim Akram
Manager | Scientia Academia
Mobile: +60 1137 3722 71



    Scientia Academia Head Office
    No 7, Kebudayaan 12, Taman University,
    Skudai, Johor, 81300, Malaysia