Development of Conceptual Framework

Workshop on Development of Conceptual Framework and Role of Mediating and Moderating Variables

Prof. Dr. Rohaizat Bin Baharun (AMIM, MIMM, MANZN)

Professor of Marketing
Faculty of Management
Universiti Teknologi Malaysia (UTM), Malaysia



  • Finished Ph.D. in 29 months from Stirling, Scotland, UK
  • Won 5 Best Papers in International Seminars
  • First Malaysia Chapter for World Neuromarketing
  • Listed in Who’s Who in the World by Marquis, USA.
  • Two Ph.D. students won best Ph.D. students at UTM’s Convo
  • 2000 outstanding intellectuals of the 21 century by IBC Cambridge, UK.
  • Examiner for more than 100 Ph.D. and DBA included universities from Australia, Pakistan, and India

Headline of the Workshop

√    Designing Conceptual Model
√    Different between Conceptual and Hypothesised Model
√    Criteria for Moderating and Mediating Variables
√    Viva Evaluation on Moderating and Mediating Variables
√    Mini Conceptual Presentation by Participant at the end of Workshop



English is the Medium of instruction of this workshop.

Attraction of the Course

  • Face to face interaction with the speaker
  • Very suitable for young research scholars
  • Understanding the role of mediating and moderating role
  • Understanding the role of theory in research



Certificate, lunch, and helping material will be provided.

Who should participate?

  • Academicians
  • Researchers
  • Scholars
  • Consultants
  • Postgraduate students
  • Undergraduate students


Important Dates

Workshop Date: January 06, 2018
Time: 09:00 pm – 04:00 pm
Registration Deadline: January 03, 2018
Early Bird Registration: Before December 31, 2017




Registration Details

Normal Fee: RM 189

Early Bird Fee:  RM 169  –  (Before Dec 31, 2017)

Please register at the following link:


Kindly pay the workshop fee to the following account:
Account Number (CIMB): 8 6 0 3 0 5 8 1 0 4
Account Name: Scientia Academia


1. Please submit the payment receipt to confirm your registration at

2. Only paid participants will be entertained on first come first serve basis (Limited to 20 Seats)



M. Wasim Akram
Manager | Scientia Academia
Mobile: +60 1137 3722 71


Scientia Academia Head Office
No 7, Kabudayaan 12, Taman University,
Skudai, Johor, 81300, Malaysia