Questionnaire Design

2nd Workshop on Questionnaire Design and Role of Theory

Dr. Zuraidah Sulaiman

Senior Lecturer
Department of Business Administration
Azman Hashim International Business School (AHIBS)
Universiti Teknologi Malaysia (UTM), Malaysia



Dr. Zuraidah is a full-time faculty member at Azman Hashim International Business School, Universiti Teknologi Malaysia. She has published research articles in indexed journals and proceedings and presented her research work at national and international conferences. Her area of expertise include;

  • Consumer Behavior
  • Purchase Decision
  • Green Marketing
  • Perceived Risk in Purchase
  • Complaint Management
  • Technology in Business
  • Quantitative Data Analysis


To provide an understanding of the basic concepts, principles, and practices of questionnaire design for the collection of useful and meaningful data.

Content of the Workshop

The Questionnaire Design Workshop teaches the essential information on how to design valid questionnaires.  This intensive training class covers the following initial phases of a questionnaire design:

   Overview of scale development studies

√   Value of theory in questionnaire design

   Process for developing and testing questionnaire

√   Format and data analysis

   Establishing validity

   Establishing reliability



English is the Medium of instruction for this workshop.

Attraction of the Workshop!

  • Face to face interaction with the speaker
  • Very suitable for those who are at initial stages of instrument development
  • will be held in a small group not more than 20 people
  • The speaker is expert in quantitative data analysis
  • Explore new dimensions of questionnaire design


Certificate and helping material will be provided.

Who should join this workshop?

  • Academicians
  • Researchers
  • Scholars
  • Consultants
  • Postgraduate students

Important Dates

Workshop Date:
November 03, 2018

01:30 pm – 05:00 pm

Registration Deadline:
October 30, 2018


Registration Details

Registration Fee:   RM 100

Kindly pay the workshop fee to the following account:
Account Number (CIMB): 8 6 0 3 0 5 8 1 0 4
Account Name: Scientia Academia

1. Please submit/upload the payment receipt while filling up the registration form.

2. Only paid participants will be entertained on first come first serve basis (Limited seats).


Terms and Conditions:

1) Participants are required to bring own laptop for this workshop (if needed).
2) Fees must be fully paid before commencement of the workshop.
3) All payments are non-refundable and non-transferable.
4) The organizer reserves the right to alter or change the program due to unforeseen circumstances. Registered participants will be informed of any changes.
5) The organizer will not be responsible for the arrangement of participant’s transportation and accommodation.
6) By registering, the participant agrees to the terms and conditions stated above.



M. Wasim Akram
Manager | Scientia Academia
Mobile: +60 1137 3722 71

Registration Form



    Scientia Academia Head Office
    No 7, Kebudayaan 12, Taman University,
    Skudai, Johor, 81300, Malaysia.