Senior Lecturer
Department of Business Administration
Faculty of Management
Universiti Teknologi Malaysia (UTM), Malaysia
Expertise:
Dr. Zuraidah is a full-time faculty member at Faculty of Management, Universiti Teknologi Malaysia. He has published research articles in impact factor and international journals. Her area of expertise is;
- Consumer Behavior
- Purchase Decision
- Green Marketing
- Perceived Risk in Purchase
- Complaint Management
- Technology in Business
- Quantitative Data Analysis