Questionnaire Development

workshop on Questionnaire Development and Role of Theory

Dr. Zuraidah Sulaiman

Senior Lecturer
Department of Business Administration
Faculty of Management
Universiti Teknologi Malaysia (UTM), Malaysia



Dr. Zuraidah is a full-time faculty member at Faculty of Management, Universiti Teknologi Malaysia. He has published research articles in impact factor and international journals. Her area of expertise is;

  • Consumer Behavior
  • Purchase Decision
  • Green Marketing
  • Perceived Risk in Purchase
  • Complaint Management
  • Technology in Business
  • Quantitative Data Analysis

Content of the Workshop

   Overview of scale development studies

√   Value of theory in questionnaire design

   Process for developing and testing questionnaire

√   Format and data analysis

   Establishing validity

   Establishing reliability



English is the Medium of instruction of this workshop.

Attraction of the Workshop!

  • Face to face interaction with the speaker
  • Very suitable for those who are at initial stages of instrument development
  • will be held in a small group not more than 20 people
  • The speaker is expert in quantitative data analysis
  • Explore new dimensions of questionnaire design


Certificate, lunch, and helping material will be provided.

Who should join this workshop?

  • Academicians
  • Researchers
  • Scholars
  • Consultants
  • Postgraduate students

Important Dates

Workshop Date:
November 07, 2017


01:30 pm – 05:00 pm


Registration Deadline:
November 03, 2017


Early Bird Registration:  Before Oct 26,2017

Registration Details

Registration Fee (Normal):   RM 100

Early Bird Fee:  RM 80  –  (Before Oct 26, 2017)

Please register at the following link:


Kindly pay the workshop fee to the following account:
Account Number (CIMB): 8 6 0 3 0 5 8 1 0 4
Account Name: Scientia Academia


1. Please submit the payment receipt to confirm your registration at

2. Only paid participants will be entertained on first come first serve basis (Limited to 15 Seats)



M. Wasim Akram
Manager | Scientia Academia
Mobile: +60 1137 3722 71


Scientia Academia Head Office
No 7, Kabudayaan 12, Taman University,
Skudai, Johor, 81300, Malaysia